A brand new streamlined booking experience, delivering a front door to plane door luggage transfer service, for maximum conversion.
Prototype
Animated content

Brief

The booking funnel is AirPortr’s sole point of purchase for the service. It’s fed referring traffic from its partner airlines’ portals, brand campaigns, social media, and direct traffic.

To ensure the funnel was working as hard as it could be, Thin Martian were asked to redesign the entire booking funnel user-experience in order to increase conversion rates by 100%.
Discovery session
User Experience
User interface design
Animation
User flow and conversion optimisation
Social content

Solution

By reviewing user feedback and auditing the existing process, including associated tracking screens, account screens and email notifications, we were able to identify and prioritise existing pain-points and opportunities for conversion.

Prototyping

Having completed our research & uncovered the insights we needed, we were then able to effectively prototype a redesign focussing on improving messaging, payment options, the collection of customer details, and brand consistency.

The Results

A streamlined and simplified booking process, and improved mobile experience for all of AirPortr’s customers using the service.

The new UI has secured consistent brand experience across the homepage, tracking pages, emails, and other airline partner microsites (branded AirPortr) and communication points through the process are now aligned to business logistics. User testing reveals and improved the perception of trust, and clarity on the service they were receiving.

Digital products that people understand

We build digital products and creative campaigns with informed UX and UI impactful design that use the latest digital interface technologies.

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